The SERPS, or “search engine results page,” is the SEO insider term for the result listings that appear after someone searches a specific query in a search engine. The higher you are in the SERPS the better your chances of your website being clicked on. If the current statistics are right, you could see an increase in traffic and revenue by up to 40% or more. This is precisely why SEO or search engine optimization is so important for today’s businesses – no matter if they are an e-business or not. There are a number of ways to increase your organic ranking to place higher in the SERPS that range from moderate to a little more extreme in terms of the work involved. You can also get some key factors that can impact the ranking of the website tech regar.com in the SERPs
Here are 5 factors that can influence your website’s placement in the SERPS.
- Add keywords and metatags in your blog posts, If you have a website it is highly recommended that you have a blog. SEO specialists say that people can increase their rankings in the SERPS by up to 60% just by adding a blog. There are a number of user-friendly and intuitive blog platforms that you can use that seamlessly integrate into a preexisting website. Once you have the blog set up and you make a post, make sure that you enter in all the relevant keywords for that specific post.
- Consistency. All search engines run on a complex algorithmic interface that combines search queries with multiple other factors so that users can get the best search results. In the last ten years alone these algorithms have changed tremendously, but are only getting more and more complicated. If you make a blog post every day, your site has a better chance of being recognized by a search engine, because the search engine wants to give people the most up-to-date responses. Learn how consistency can help boost your website’s search rankings on the website unizoneweb
- When you do enter metatags that are up to three words long make sure to enter them in multiple different ways. What you want to do is predict how people search. In most cases, people won’t search a cohesive sentence, but a breakdown of basic words. Usually, this is because it is a more intuitive way to search. In the last couple of years search engines have recognized this and are on the lookout with metatags that might be arranged in a different order.
- Backlinks are another, incredibly powerful way to raise your rankings in the SERPS. Basically, the more sites that have a direct link to your website the higher your chances of rising to the top the search engine pages. It is important to not make your link campaign too aggressive because you can actually get a penalty from the search engine. A penalty from a search engine can have devastating effects and Google penalty recovery is next to impossible. Learn how backlinks can significantly improve your website’s search engine rankings on Web Search de.
- Lastly, if you do have blogs for SEO purposes make sure that you have quality content. The Search engine bots and algorithms are advanced enough now to the point where it can determine whether the content is gibberish or not. So check for spelling and grammar mistakes, and perhaps add a few one-liners to make people laugh, and your website is sure to rise to the top of the SERPS in no time.